{"product_id":"hmb-powder","title":"HMB Powder","description":"[CC]\n\u003cp\u003e100% HMB powder\u003c\/p\u003e\n\u003cp\u003e1.5g HMB per serving\u003c\/p\u003e\n\u003cp\u003eAdd to your post-workout shake\u003c\/p\u003e\n[\/CC]\n\n\u003cp\u003eHMB is an abbreviation of Beta-Hydroxy Beta-Methylbutyrate – it’s easy to see why it gets abbreviated to HMB!\u003c\/p\u003e\n\u003cp\u003eHMB is an active metabolite of the Branched Chain Amino Acid, Leucine. HMB has been sold since the 1990s and has gained in popularity ever since. HMB is a popular addition to ‘all in one’ formulas, typically taken post-training.\u003c\/p\u003e\n\u003cp\u003eDespite being similar, HMB and Leucine are metabolised differently. HMB is produced by the liver enzyme Ketoisocaproate. Increasing Leucine consumption would only result in modest increases in HMB levels.\u003c\/p\u003e\n\u003cp\u003eBulk™ HMB powder is of the highest purity and is made from 100% HMB powder.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bulk","offers":[{"title":"100g","offer_id":48751845769443,"sku":"BPB-HMB-0000-100g","price":5.29,"currency_code":"GBP","in_stock":true},{"title":"500g","offer_id":48751845802211,"sku":"BPB-HMB-0000-500g","price":20.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/7310\/1539\/files\/product_1_de74c122-6370-418c-a71a-7dc7436baf31.jpg?v=1775713129","url":"https:\/\/isbulk.com\/fr\/products\/hmb-powder","provider":"Bulk This is Nutrition","version":"1.0","type":"link"}